Green Key signs collaboration agreement with TripDoodler

Green Key International and the green-tech platform TripDoodler are joining synergies to empower conscious and curious tourists to make more sustainable travel decisions.

Credits: Magical Pond - https://www.magicalpond.com/en/

TripDoodler and Green Key recognise the increasing global interest of consumers in environmental certifications and how transparent and accessible information plays a crucial role in shaping the tourism and hospitality sector. That being so, there exists a need to invite travellers to become an active part of the solution. 

As part of this collaboration, travellers can now locate the Green Key certified establishments through the visual presentation of the Green Key logo on the TripDoodler platform. This new feature allows all certified establishments, including hotels, restaurants, or smaller accommodations, to claim their business on the TripDoodler app and get acknowledged by the travellers for their sustainability practices.

The sustainability practices integrated on the TripDoodler platform go beyond carbon emissions and enable travellers to rate up to 40 easily visible parameters of environmental, social-cultural, and economic sustainable tourism. As part of the rating process, the tourists are asked different questions such as “Does the hotel provide recycling bins?”, “Is the establishment run by female-led management?” or “Does the restaurant use local produce?”. To find the full list of parameters, visit TripDoodler’s Beta App here.  
 
The Green Key International Director, Finn Bolding Thomsen, and the CEO of TripDoodler, Josephine Piplits, highlight the importance of this collaboration:  

“With Green Key being a leading standard for environmental and sustainable operations within the tourism industry, we are happy to enter a partnership with TripDoodler to help support consumers on their decisions about sustainability and travel. Through this collaboration, travellers can now easily find Green Key certified accommodations on the TripDoodler platform, and certified establishments can benefit from accessing data on how customers perceive their sustainable actions". 
                                                       - Finn Bolding Thomsen, Green Key International Director 

“We are very excited to partner with Green Key and work closely together on translating all the great initiatives that are implemented throughout our industry into a language that every traveller can relate to and make new better decisions based on.”  

- Josephine Piplits, Founder & CEO, TripDoodler 

About TripDoodler 

TripDoodler is an online platform that empowers travellers to easily find, acknowledge, and share verified sustainable travel options, powered by a crowd-sourced certification. With a vision to make sustainable choices the easiest choice, TripDoodler aims to create the world’s largest searchable database of better travel choices, led by first-hand insights from globetrotters across the world. These insights further provide managerial comprehensions to the tourism establishments on how the travellers perceive their sustainable practices. Guided by the 2030 Agenda, TripDoodler offers an easy, independent, and trustworthy solution for travellers and businesses to assist them on their sustainability journeys.  

Booking.com reveals new travel trends in Sustainable Report

The international booking platform report compiles information from 30,000 travellers from 32 different countries and territories and analyses travellers’ behaviour and expectations with regard to sustainability.

Photo by Jamie Fenn on Unsplash

For the 7th consecutive year, Booking.com inquired thousands of its users about their travel choices. The results show an increasing interest in sustainability around the globe, at environmental, social, economic, and cultural levels.

According to the Sustainable Travel Report 2022, half of the global travellers admit that the alarming news on climate change has influenced them to pursue more sustainable choices when travelling. Almost half of the travellers inquired (46%) chose at least one sustainable accommodation during their travels last year. The main reasons for this choice were a willingness to reduce the impact on the environment, wanting to have a locally relevant experience and supporting sustainable accommodations that treat the community better.

The Booking.com report suggests that the demand for sustainable accommodations can grow soon, with 78% of respondents showing their intention of staying at a sustainable property throughout this year.

Despite the significant positive numbers, the Sustainable Travel Report 2022 of Booking.com also shows that there is still a large portion of travellers that hesitate to travel more sustainably, with the biggest reason being: not knowing that sustainable properties were an option (31%) and not knowing where to search for them (29%).

The report also shows that 54% of travellers want to filter their options when booking accommodation to select those with a sustainable certification.

In recent years, Booking.com has created a “Travel Sustainable Properties” filter to help travellers find certified accommodations. To know if an establishment is for example Green Key certified on Booking.com, you can use the filter, and then click on the property that you are interested in. Under the pricing list, you will find the “Travel Sustainable Property” information that the establishment is taking significant steps towards sustainability. Finally, by clicking “read more”, it is possible to confirm whether the accommodation is certified with FEE’s Green Key.

To read the full Booking.com report, click here.

Green Key certified establishment joins group of climate partners in Denmark

The conference hotel Kolle Kolle is one of the organisations joining the Furesø Klimapartner working group. The project aims to encourage business owners in the Furesø municipality, in Hovedstaden, Denmark, to compromise with climate action and adopt strategies to reduce environmental impact. 

Located in the Furesø municipality, a few kilometres of distance from the Danish capital, the Kolle Kolle hotel has long been a Green Key certified establishment. Inside the conference hotel, attention is given to food waste, recycling, and knowledge sharing about sustainability issues between staff and guests.  More recently, Kolle Kolle’s compromise with reducing its environmental impact has transcended the hotel's frontiers.

Since 2019, the establishment has been involved in the creation of Klimapartner, a project developed by several local businesses in collaboration with the Furesø municipality. Although the COVID-19 pandemic put the project on hold, the working group has now restarted the course of action. Inspired by SDGs 11 (Sustainable Cities and Communities) and 13 (Climate Action), the Klimapartner initiative hopes to involve local businesses and encourage them to share knowledge and work together in areas such as waste management, heat and energy supply and green mobility. The goal is to inspire all 4,000 companies in Furesø to take action against climate change and join efforts as a community.

The general manager of Kolle Kolle Berit K. Leth considers that the Klimapartner objectives align with the hotel’s goals of raising awareness of environmental issues:

KolleKolle sees Klimapartner as a very important task and we hope to contribute with ideas and knowledge, from our long history of working with environmental issues and most important our membership of Green Key. We hope to be able to help other companies in our local community with environmental questions and how they can turn even small things into reality. We of course also hope to get new ideas and knowledge, which can contribute to our never-ending work to improve KolleKolle’s contribution to a greener world.

Green Key International praises Kolle Kolle’s efforts and compromise toward a more sustainable hospitality world. Visit Kolle Kolle’s website to learn more about its sustainability actions.

Green Key certifies two hotels in the Maldives for the first time

The Sun Island and the Royal Island hotels from Villa Hotels & Resorts group have recently received the Green Key certification. The establishments, located in the Ari and Baa Atolls in the Maldives, are the first to hold the eco-label in the archipelago.

The Royal Island Premium All-Inclusive Resort is located in the protected UNESCO Biosphere Reserve of Baa Atoll (©Villa Hotels & Resorts).

The Villa Hotels & Resorts group from the Maldives has two more reasons to be proud of its sustainability journey: the resorts Sun Island and Royal Island have joined the Green Key network, becoming the first to hold the eco-label in the Maldives archipelago. The certifications were granted to the Sun Island and Royal Island resorts after a rigorous process, where the two establishments were assessed against a high set of standards developed by the Foundation for Environmental Education (FEE). 

For the Director of Villa Hotels & Resorts group Mahamood Shougee, the Green Key certification reflects the resorts' compromise toward a more sustainable future:

"With the vision to work towards carbon neutrality and fully sustainable islands; the resorts are thrilled to be Green Key certified - a testament to the dedication and passionate efforts the resorts have made towards a sustainable future. The resorts support the ecological balance of the islands while demonstrating a commitment to achieving best practices of environmental and social sustainability. Inviting guests to support the resort in maintaining the lush natural environment while being more environmentally conscious allows guests to immerse themselves in an unforgettable adventure that brings them closer to nature and inspires a deeper connection during their vacation."

Bicycle rental services are available to guests on both resorts. (©Villa Hotels & Resorts)

Over the last years, both establishments have implemented several sustainable practices and actions to reduce their environmental impact. For example, on the Sun Island resort, located in the largest of Maldives Islands, and close to the South Ari Marine Protected Area (SAMPA), the focus has been on cultivating and sourcing local produce later served in the resort's restaurant. Moreover, the Sun Island resort has also replaced plastic water bottles with glass bottles and donated all plastic for recycling in a partnership with a nonprofit organization. Among other sustainable initiatives, the resort has implemented eco-friendly techniques to reduce energy and water consumption, and it also organizes regular clean-ups on the islands with staff members and guests.

Also recently certified by Green Key is the Royal Island Premium All-Inclusive Resort, located in the protected UNESCO Biosphere Reserve of Baa Atoll. Like the Sun Island hotel, the Royal Island resort invites guests to adopt energy and water-saving actions. For example, guests are encouraged to only request towels and linen washing when needed and to recycle and reuse as much as possible. The Royal Island hotel also collaborates with the DiveOceanus dive centre, located in the resort, to promote environmentally sustainable practices. The dive centre is 95% paperless, meaning all training material and administration and registration forms are digitally provided. 

The certified Green Key establishments encourage guests to respect and protect local biodiversity (©Villa Hotels & Resorts).

Green Key congratulates the Sun Island and Royal Island resorts for their efforts toward a more sustainable hospitality industry and for being the first Green Key certified establishments in the Maldives.

Visit the Sun Island and Royal Island websites to learn more about their sustainable actions.

7 Mehmet: The first restaurant in Turkey to receive a Green Key certification

Located in Antalya, Turkey, the 7 Mehmet restaurant is a popular choice, not only for its menu of contemporary and traditional Mediterranean dishes but also for its commitment to reducing environmental impact.

For 80 years, the 7 Mehmet restaurant has been a mandatory stop for those seeking an authentic experience in Antalya, Turkey. Visitors are welcomed with an extensive menu composed of more than 600 varieties of Mediterranean fare, including several Turkish traditional dishes. Seasonality is highly embraced, meaning guests will find carefully selected ingredients and a menu that adapts and changes according to the season.

The 7 Mehmet’s philosophy towards a more sustainable and locally sourced cuisine also reflects its commitment to being a Green Key certified establishment. In fact, 7 Mehmet is currently the only certified restaurant by Green Key in the entire country. As a result, 7 Mehmet has consistently implemented sustainable practices to reduce its environmental impact. On a social level, the restaurant managed by Mehmet Akdağ has supported its local community by prioritising local products from women's cooperatives to help women entrepreneurs. Moreover, 7 Mehmet has also contributed to improving the kitchen equipment used by the Gastronomy Department of Akdeniz University in Antalya while assisting the school in building larger kitchens to accommodate more students.

© 7 Mehmet

In the restaurant, there have been multiple environmental-friendly improvements, including the use of renewable energies, such as solar energy, and the adoption of many energy and water-saving devices. Waste management is also a priority for 7 Mehmet, not only through recycling but also by avoiding and properly separating food waste. Finally, the restaurant has also replaced the plastic packaging of the towels offered to guests with more sustainable packaging alternatives.

Green Key International congratulates the 7 Mehmet restaurant on its efforts toward a more sustainable hospitality industry.

Visit 7 Mehmet’s website to find out more about its sustainable journey.

New framework for achieving net positive hospitality can be implemented globally

The Sustainable Hospitality Alliance has recently launched its Pathway to Net Positive Hospitality, a framework created to help hospitality businesses around the globe move towards a net positive tourism industry.

© Sustainable Hospitality Alliance

With climate action failure considered one of the world’s preeminent threats, it has become even more determinant to move towards net positive tourism industry. Developed by the Sustainable Hospitality Alliance (SHA) in collaboration with industry experts and environmental organisations, the Pathway to Net Positive Hospitality is new a tool designed to help businesses that want to embark on a sustainable journey.

In addition to being free, the SHA framework simplifies the complex process of achieving net positive in the hospitality industry in four steps:

• Simple environmental actions

• Robust environmental actions

• Net zero impacts for the planet

• Net positive impacts on the planet

Through this framework, SHA hopes that hospitality businesses can move up the sustainability ladder through the different pathway stages until becoming net positive. The tool was built to be accessible to all companies, independently of their starting point in the sustainability pathway. On this matter, the chair of Sustainable Hospitality Alliance, Wolfgang M. Neuman has said:

“Our Pathway fills the current vacuum of a co-ordinated and focused strategic plan across the hospitality industry to tackle the urgently needed climate actions. It is a practical tool for any hotel, no matter their starting point, to obtain guidance on how to prioritise and sequence targeted and measurable climate actions. The Alliance wants to encourage all hotels to embrace the journey all the way to net positive. We are spearheading the dialogue beyond having ‘zero’ impact and setting a vision for what we can be putting back into the natural world with a lasting ‘positive’ impact on our planet and its people.”

The SHA has already released the two first stages of the pathway (Simple Environmental Actions and Robust Environmental Actions) and it is planning to launch the last two steps later in 2022. To learn more about the Pathway to Net Positive Hospitality visit the Sustainable Hospitality Alliance webpage.

Green Key International signs UNESCO Sustainable Travel Pledge

By signing the UNESCO and Expedia Group’s Sustainable Pledge, Green Key further strengthens its mission of promoting sustainable travel, community resilience and heritage conservation globally.

©Eddy Billard

Green Key’s endorsement of the UNESCO Pledge means a further 3,200 properties across more than 60 countries will become part of the UNESCO Pledge, taking the total to more than 9,000 properties worldwide. The Green Key eco-label initiative is overseen by the Foundation for Environmental Education (FEE) and its national member organisations. Its priorities include increasing the use of environmentally friendly and sustainable methods and technology to reduce resource waste and helping to create sustainable behavioural change in the hospitality and tourism industry. It rigorously audits the high environmental standards expected of its sites, which include hotels, hostels, and holiday parks and other categories in the hospitality sector.

Consumers are increasingly aware of the impact travel can have on local environments, economies and individuals. A recent survey from Expedia Group revealed that nearly two in three (59%)1 travelers are willing to pay more to make their trip more sustainable. The willingness to spend extra on sustainability shows that the environment is top of mind for many travelers.

Since its creation in 2019, the UNESCO Pledge has expanded, with major hotel groups and independent hotels signing up and committing to concrete, transparent and achievable action. Participating hotels support the reduction and elimination of single-use plastics and waste, the conservation of energy and water, and promote sustainable community engagement. They receive a ‘We signed the UNESCO Sustainable Travel Pledge’ certificate, renew their commitment every year, and report on progress achieved. They also receive increased visibility with a badge on multiple travel booking sites across the Expedia Group marketplace.

Jean-Philippe Monod, SVP Government and Corporate Affairs, Expedia Group, said: “The number of organisations, hotels and properties signing up to the UNESCO Pledge is increasing at an astonishing pace, with more than 9,000 properties now committed to the cause. We are delighted to partner with Green Key - a champion of sustainable tourism - and this announcement demonstrates that more and more travel businesses are willing to make concrete and transparent commitments to sustainability as the threat of climate change becomes more real by the day.”

Ernesto Ottone R., Assistant Director-General for Culture of UNESCO, said: “The UNESCO Pledge provides a framework for action on the ground to improve livelihoods and chart a path to a more sustainable future for travel. The commitment from Green Key International represents a significant milestone, and we are pleased to welcome more than 3,000 new properties as advocates of the UNESCO Pledge. We urge others to sign up to the Pledge and commit to progress around these essential sustainable tourism priorities, from reducing single-use plastic to saving water and energy usage, and strengthening the engagement, benefit and resiliency of local communities.”

Finn Bolding Thomsen, Green Key International Director, said: “With Green Key being a leading standard of environmental and sustainable operations within the tourism industry, we are happy to enter a partnership with UNESCO and Expedia Group to support that thousands of properties across the world implement sustainable and resourceful practices to reduce the industry's overall environmental footprint."

The UNESCO Pledge is available on the Expedia Group and UNESCO global site.

First boutique Hotel to receive Green Key certification in Malta

The 19 Rooms hotel is one of the most recent establishments to join the Green Key network of certified accommodations.

© 19 Rooms

With a long and interesting history that goes back to the 18th century, the 19 Rooms is located at an old palace in the heart of the capital city of Valetta. Before being converted to a boutique hotel four years ago, the building was once a private residence purchased by a Maltese philanthropist and later used for housing unprivileged families living in Valetta. In 1994, the building had to be closed down under the risk of becoming an unsafe place for tenants to live in. It opened again in 2016, at the hands of the current owners, who transformed the building into a stylish boutique hotel.

Considering that sustainability is at the core of its brand values, the 19 Rooms hotel has recently optimised its internal practices to comply with the Green Key eco-label standards. On the importance of receiving the Green Key certification, Managing Director Michael Xuereb has said:

“We are very focused on having an eco-friendly and sustainable operation, where we recognise the realities of climate change and focus on reducing our footprint and being a responsible part of our community. Obtaining Green Key certification was important for us because it demonstrates our commitment to sustainability and also gives us a rigorous standard to adhere to and build processes around. We also hope that, by making this commitment, we will encourage other hotels and hospitality establishments in Malta to pursue a stronger sustainability strategy.”

As part of its sustainability strategy, the boutique hotel is implementing several practices, which include:

• Waste separation bins in all guest rooms and the restaurant (all waste is separated and daily weight)

• Equipping guest rooms with soap, shampoo and moisturiser dispensers to avoid single-use plastic

• Rejecting single-use plastic for drinking water consumption in the hotel, and instead of using glass bottles which are refilled regularly

• Sourcing and buying local ingredients when possible

• Providing guests with clear instructions (in their rooms) on reducing laundry changes, separating their waste, and being mindful of consumption when using the heating and cooling system

• Offsetting the carbon emissions yearly.

Green Key International congratulates the 19 Rooms Boutique Hotel for their efforts towards a more sustainable tourism industry!

Green Key certified hotel receives Best New Sustainable Hotel award

Three establishments with the eco-label were nominated in the Sustainable Hotel category of the New Hotel Awards, held in Belgium, last week.

The Radisson Grand Place Collection Brussels won the Best New Sustainable Hotel award.

It is undeniable that the last two years have been particularly challenging for the hotel industry. While some hotels endured the difficult years by reinventing themselves and adopting new practices to attract guests, others were opening their doors and starting from zero amidst the COVID-19 pandemic. To recognise the effort and persistence of new hotels inaugurated in 2020 and 2021, the New Hotel Awards were created in Belgium.

The first edition of the awards show took place in the city of Antwerp, on March 14, where a panel of jury, consisting of industry experts, chose winners from seven categories: Best New Hotel Concept, Best New Hotel Restaurant, Best New Hotel Design, Best New Hotel Bar, Best Price Guarantee, Publieksprijs (Audience awards), and Best New Sustainable Hotel.

"The main purpose of this edition was to showcase new hotels and to give a boost after these unpleasant corona years. We can proudly say that the first edition was successful and that we discovered a lot of new gems. We are already looking forward to all the beautiful things that we will see in the next edition," explained the jury president Rachel Persoon, after the ceremony.

In the category that showcases leading establishments in the field of sustainability, three Green Key certified establishments were amongst the four nominees, including the Hotel Nhow Brussels Bloom, the Radisson Grand Place Collection Brussels, and the Mercure Antwerp City Centre. The Radisson Grand Place Collection Brussels, which was first certified by Green Key in 2010 and still holds a valid certification, won the Best New Sustainable Hotel award.

Green Key International congratulates the winner and also Nhow Brussels Bloom and Mercure Antwerp for their work towards achieving a more sustainable tourism industry.

Read more about the New Hotel Awards here.