Green Key Finland marks a decade of activity with more than 200 certified establishments

As Green Key Finland celebrates ten years of promoting sustainability in tourism, they also reach a milestone with over 200 establishments certified! Dive into the journey of Green Key’s growth, the remarkable partnerships that made it possible, and what’s next for sustainable tourism in Finland.

On October 28th, 2024, Going Green Ltd – the organisation behind Green Key in Finland – kicked off a year-long celebration to mark its 10-year anniversary. This milestone recognises a decade of guiding the Finnish tourism industry toward a more sustainable future. The event’s timing commemorates the founding of Going Green, offering a perfect occasion to gather key stakeholders and celebrate the strides made so far.

Heidi Heinonen (Green Key Finland) with Riitta Salasto (Chairman of the Board of Going Green Ltd)

The celebration was held at Going Green’s headquarters, with an address by Essi Aarnio-Linnanvuori, the chair of the company’s first board of directors and a founding signatory. Her speech revisited the company’s roots and initial vision, highlighting how much has been achieved since that pivotal moment a decade ago.

Attendees included representatives from the Foundation for Environmental Education (FEE) Finland, the Association of Finnish Travel Industry (SMAL), external auditors, jury members, and other close partners who have supported Green Key’s journey.

In 2015, S-Group, which operates Radisson and S-Hotels in Finland, first introduced the Green Key certification to the country. By next year, these pioneer hotels will also mark their 10-year commitment to Green Key’s sustainability framework – a programme chosen by S-Group for its rigorous approach and clear guidelines on enhancing responsible tourism practices.

Adding to the celebrations, Green Key Finland’s certification count surpassed 200 establishments following the jury meeting on August 30th. This milestone reflects the increasing adoption of sustainability in Finnish tourism, with 211 certified establishments to date and more expected at the next jury meeting in December.

Green Key Finland’s 10-year journey demonstrates the impact that collaboration, education, and commitment can have on promoting sustainable tourism practices. With this strong foundation, Going Green is excited to continue expanding the reach of Green Key in Finland and inspiring a greener future for tourism.

FEE Finland staff with (from the left) Saana Koukku, Anna Muotka, Heidi Heinonen in the middle,  Leena-Maija Valtola , and Minerva Peijari (on the right).

Green Key Brazil spotlight sustainability at the Adventure Travel World Summit 2024

At the Adventure Travel World Summit 2024 in Panama City, Green Key Brazil took the stage to showcase how certifications are shaping sustainable practices in adventure tourism. Discover the key insights from one of the most relevant panels of the event.

Photo credit: Disclosure/Embratur

Green Key Brazil actively participated in the Adventure Travel World Summit 2024 (ATWS), organised by the Adventure Travel Trade Association (ATTA) and held in Panama City from 7th to 10th October. Bringing together over 600 delegates from 65 countries, including leaders in global tourism, travel operators, and destination representatives, the event focused on the future of sustainable adventure tourism.

Leana Bernardi, the coordinator for both Blue Flag and Green Key in Brazil, featured in one of the summit’s most pivotal panels, where she emphasised the critical role of environmental certifications in advancing sustainability across the tourism industry. Leana Bernardi highlighted the programmes' ongoing efforts to promote sustainable practices at beaches, marinas, tourist vessels, and accommodation establishments, underscoring their impact on addressing sustainability challenges.

“As the European Union proposes new directives, it’s essential to unite the tourism community to exchange knowledge, address concerns, and discuss the best strategies for each sector. The rise in certifications is designed to help consumers better understand sustainability efforts and prevent greenwashing. Our aim is to guide companies and governments on their journey towards more sustainable activities, while helping them navigate the challenges that arise.”

— Leana Bernardi

This year’s ATWS marked its 20th anniversary under the theme “Connection,” a reflection of Panama’s strategic role as a link between continents, oceans, and cultures. Over four days, attendees participated in networking events, educational workshops, and interactive sessions that encouraged a forward-thinking approach to sustainable adventure tourism.

“Bringing the Adventure Travel World Summit to Central America for the first time, with Panama as the host, is a significant milestone. For over 20 years, we’ve recognised the vast potential for adventure travel in Panama and across Central America. There couldn’t be a more fitting place to shape the future of sustainable adventure tourism over the next two decades.”

— Shannon Stowell, CEO of ATWS

The presence of the Green Key and Blue Flag programmes at ATWS 2024 underlines the importance of incorporating environmental initiatives into the rapidly expanding adventure tourism sector. Their commitment to sustainability ensures that future generations can enjoy natural destinations and tourism facilities in a responsible and environmentally conscious manner.

About ATTA

The Adventure Travel Trade Association (ATTA), founded in 1990, is the world’s largest network of adventure travel leaders. Its global community consists of over 30,000 individuals, including tour operators, guides, travel consultants, tourism boards, and destination management organisations, all dedicated to promoting sustainable tourism. Through both virtual and in-person collaboration, the ATTA community drives innovative solutions that support responsible and profitable growth in the adventure travel industry.

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Green Key certification expands in Mexico with 11 newly certified hotels having shown their full commitment to sustainability

The Green Key National Jury in Mexico approved 67 hotels to receive the Green Key certification, including 11 newly certified properties. This brings Mexico’s total to an impressive 237 certified hotels, underscoring the country's growing commitment to environmental and social sustainability in the hospitality sector. 

The Green Key programme continues to set the standard for sustainability in hospitality, and the recent certification of 11 new hotels in Mexico is a testament to this ongoing progress. These newly certified hotels, part of various globally recognised chains such as Marriott, Accor, and Hyatt, are leading the charge in implementing environmentally responsible practices. 

The newly certified hotel are: W Punta de Mita from Marriott Bonvoy, Ibis Chihuahua, Hotel Fairmont Mayakoba, and Fairmont Heritage Place Mayakoba from Accor, and Hyatt Regency Mexico City, Thompson Zihuatanejo, Grand Hyatt Playa del Carmen Resort, Thompson Playa del Carmen Beach House, Thompson Playa del Carmen Main House, and Hyatt Regency Andares Guadalajara from Hyatt. 

These hotels have all made significant strides in their environmental performance by developing and closely monitoring key performance indicators (KPIs) related to water, energy, and waste management. For example, Hyatt Regency Mexico City has introduced comprehensive energy-saving initiatives, while Fairmont Mayakoba has implemented advanced water conservation measures. These efforts are not just about compliance but about fostering a culture of continuous improvement. 

For hotels looking to achieve or maintain Green Key certification, the success of these Mexican properties offers valuable lessons: 

• KPI development and monitoring:

  Establishing KPIs is crucial for tracking progress and identifying areas for improvement. Hotels can start by assessing their current performance in areas like water usage, energy consumption, and waste generation. Regular monitoring and analysis of these indicators help hotels make data-driven decisions to enhance sustainability.

• Water and energy management:

  The certified hotels in Mexico have shown that investing in water-saving technologies and energy-efficient systems can significantly reduce environmental impact. Installing low-flow fixtures, energy-efficient lighting, and heating systems not only conserves resources but also leads to cost savings over time.

• Waste management:

  Implementing a robust waste management strategy is essential. The certified hotels have developed comprehensive recycling programmes and initiatives to reduce single-use plastics. By encouraging guests and staff to participate in these efforts, hotels can minimise waste generation and promote a culture of sustainability. 

• Community and environmental engagement:

  The Green Key certification to these 11 new hotels in Mexico shows that by adopting such sustainability practices, hotels can contribute to a greener, more responsible tourism sector. The journey towards Green Key certification is challenging, but as these Mexican hotels have shown, the rewards – in terms of environmental impact, guest satisfaction, and community engagement – are well worth the effort. 

The Green Key certification to these 11 new hotels in Mexico shows that by adopting such sustainability practices, hotels can contribute to a greener, more responsible tourism sector. The journey towards Green Key certification is challenging, but as these Mexican hotels have shown, the rewards – in terms of environmental impact, guest satisfaction, and community engagement – are well worth the effort. 

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Green Key welcomes EkoSfera as National Operator in Azerbaijan

Green Key International is excited to welcome EkoSfera as the new National Operator for Azerbaijan, bringing 25 years of expertise in sustainability and youth education to the country’s hospitality sector.

As a well-established humanitarian NGO, the mission of EkoSfera Social-Ecology Center aligns perfectly with Green Key’s commitment to sustainable tourism and environmental responsibility.

Since its inception in 1999, EkoSfera has been a driving force in Azerbaijan's environmental sector. The organisation unites environmental professionals, scientists, educators, and students to tackle pressing issues such as climate change, biodiversity conservation, and waste management. Their work spans over 80 international projects, with a particular emphasis on empowering children and young people, who are the most vulnerable to environmental changes.

“Healthy nation, healthy environment” is at the core of EkoSfera’s mission. Their efforts in raising awareness, promoting environmental education, and building ecotourism have left a significant mark on the country. Notably, the organisation’s “Green Network” has reached more than 25,000 schoolchildren annually, fostering a generation committed to environmental stewardship.

As the National Operator for Green Key, EkoSfera will now leverage their environmental expertise to promote eco-friendly practices in hotels and tourism establishments across Azerbaijan. With their extensive background in sustainability and project management, EkoSfera is well-positioned to guide the hospitality industry towards greener operations, ensuring that their work aligns with the country’s broader environmental goals.

In addition to their new role with Green Key, EkoSfera has longstanding partnerships with global organisations like UNICEF, UNEP, UNESCO, and FAO, and actively participates in international networks such as the International Solid Waste Association (ISWA) and UNESCO’s Greening Education Partnership. These connections allow them to amplify the voices of Azerbaijan's children and youth on the global stage.

For more information about Green Key in Azerbaijan, please contact EkoSfera at: ekosfera.az@gmail.com

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Comfort Inn & Suites, the first large hotel in Tobago to receive the Green Key certification

Comfort Inn & Suites became the first large hotel in Tobago certified Green Key. This recognition marks a significant stride in the region’s journey towards eco-conscious travel and reinforces the growing trend of sustainable practices within the Caribbean tourism sector.

This recognition highlights the increasing importance of eco-friendly initiatives in the hospitality industry in Tobago, signaling a positive shift towards responsible tourism. Comfort Inn & Suites has demonstrated its commitment to environmental stewardship, from the installation of solar panels to the establishment of an electric car charging station on the property. These initiatives promote sustainable tourism in the Caribbean.

"The past year has been one of hard work and dedication," reflected Maria Yip-John, General Manager of Comfort Inn & Suites Tobago. "Our team’s commitment to innovation and sustainability has allowed us to make a positive impact on the environment. We encourage other tourism stakeholders in Tobago to embrace the Green Key programme and contribute to improving our communities."

Willard Harris, Director of Green T&T, who presented the certification, praised the hotel’s commitment. "This recognition underscores Comfort Inn & Suites’ leadership in ecological responsibility and sets a new standard for eco-friendly tourism in the Caribbean."

Wendell Walker, Director of Product Development and Destination Management also emphasised the significance of this achievement. "The certification of Comfort Inn & Suites strengthens Tobago's reputation as an eco-friendly destination. It promotes sustainable tourism, enhances the island's appeal, and aligns with the Tobago Tourism Agency Limited’s (TTAL) commitment to advancing the Green Key Programme."

The Green Key Certification, which has evolved over the past 30 years into the world’s leading sustainability certifications for establishments, is a globally recognised standard within the hospitality industry. Administered locally by Green T&T, the certification process evaluates environmental management, energy efficiency, waste reduction, and water conservation. Successful candidates are certified for one year, with the opportunity for renewal following subsequent assessments. The programme is widely embraced by leading hotel chains such as Hyatt, Marriott, and Accor Hotels.

Comfort Inn & Suites Tobago remains committed to advancing sustainable tourism and is eager to continue its leadership in promoting eco-friendly practices in Tobago. This achievement reflects the broader growth of sustainable tourism in Trinidad and Tobago, driven by the active participation of Green T&T as the National Operator.

Green T&T, a non-governmental organisation dedicated to sustainable tourism, played a pivotal role in this achievement. Through partnerships with hospitality establishments, the organisation fosters eco-friendly procedures and supports local communities. Their mission is to collaborate with hotels and resorts to achieve Green Key and Blue Flag Beach certifications, yielding benefits such as reduced environmental impact, cost savings through efficient resource management, and a competitive edge in attracting eco-conscious travellers.

For more information on Green T&T and the Green Key programme, please visit Green Key T&T – Green-TT or send an email to greenkey@green-tt.org. For additional information about Comfort Inn & Suites Tobago, please visit https://comfortsuitestobago.com/.

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Green Key is compliant with Travalyst criteria

We are happy to announce that Green Key criteria are fully compliant with Travalyst's sustainability criteria. For over 30 years, Green Key has championed responsible practices across the hospitality sector. This recognition further validates Green Key’s commitment to helping establishments reduce their environmental impact while meeting the highest standards in sustainable tourism.

We are pleased to share that Green Key has been independently reviewed and deemed compliant with Travalyst's criteria. Green Key will therefore be included in Travalyst's list of compliant sustainability certifications for accommodation providers; an initiative aiming to support certifications like us, through the evolving legislative landscape whilst providing consistency across travel booking platforms.

Travalyst's list is publicly available here.

About Travalyst: Founded in 2019 by Prince Harry, The Duke of Sussex, Travalyst is a not-for-profit coalition of some of the biggest brands in travel and technology including Amadeus, Booking.com, Expedia Group, Google, Mastercard, Sabre, Skyscanner, Travelport, Trip.com Group and Visa. The coalition works pre-competitively to bring sustainability information to the mainstream to help people make more informed travel choices.

About Green Key: Green Key has been a pioneering force in sustainable tourism for more than 30 years, playing a critical role in promoting environmentally conscious practices across the hospitality industry. Launched in 1994, the certification has grown to become one of the world’s largest and most respected eco-certifications, currently operating in over 70 countries and certifying more than 6000 establishments globally, including hotels, hostels, campsites, and restaurants.

Green Key's certification process is rigorous and encompasses a broad range of criteria aimed at reducing the environmental footprint of the tourism and hospitality sectors. These include energy efficiency, water conservation, waste management, and environmental education. To achieve certification, establishments must demonstrate their commitment to sustainable practices and undergo periodic audits to ensure continuous improvement.

In addition to offering certification, Green Key actively supports its members by providing guidance on sustainable management practices and helping businesses adapt to new environmental challenges. By fostering a culture of sustainability, Green Key-certified establishments not only reduce their ecological impact but also appeal to a growing market of eco-conscious travellers.

Green Key is more than just a certification programme; it is actively involved in various global initiatives and projects aimed at furthering sustainable tourism. Green Key collaborates with UN Tourism (World Tourism Organization), and other international bodies to promote best practices in the industry. Green Key also participates in education and outreach campaigns to raise awareness among both tourists and businesses about the importance of sustainability.

Green Key’s vision for the future involves continuously evolving its standards to address new sustainability challenges, such as carbon reduction, plastic pollution, and biodiversity preservation.

By achieving compliance with Travalyst criteria, Green Key reaffirms its position as a trusted leader in sustainable tourism and reinforces its dedication to supporting businesses that prioritise environmental responsibility.

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If you're looking to explore more ways your business can enhance its sustainability, check out our latest Good Practices from Green Key certified establishments across the globe. Discover innovative initiatives that can inspire your journey toward a greener future!

Diversey, a Solenis company, becomes the newest partner of Green Key International

Green Key and Diversey Southeast Asia have entered into a partnership aimed at raising awareness of sustainable cleaning products among hospitality establishments worldwide.

Green Key’s new partner, Diversey, a Solenis company, is a global brand with long-standing expertise and commitment to sustainable hygiene, infection prevention, and cleaning solutions. With over 100 years of experience, the company is dedicated to delivering products, services, and technologies produced with consideration for natural resources, the environment, and social impact.

The partnership focuses particularly on supporting Green Key applicant establishments in the Southeast Asia region, helping them meet Green Key criteria related to daily cleaning products.

“In our day-to-day work, we receive numerous inquiries about eco-friendly cleaning products from hospitality businesses across the world, including Southeast Asia. That interest is very apparent, and we are delighted to welcome Diversey as our newest partner.”

— Finn Bolding Thomsen, International Green Key Director

Diversey, provides its solutions to customers across six continents. Within its brand portfolio, clients can find products carrying renowned eco-labels, such as Nordic Swan, Green Seal, or the EU Ecolabel.

“Diversey continuously works to reduce its ecological footprint and generate value for its stakeholders. Looking ahead, we are optimistic about helping our hospitality customers thrive in an ever-changing global landscape and prioritise environmental and social responsibility through our partnership with Green Key.”

— Sherif Fahmy, Vice President of Diversey Southeast Asia

About Diversey
Diversey, a Solenis company, provides cleaning, hygiene, and infection prevention solutions for the hospitality, food service, healthcare, beverage, and processed food and dairy markets. These solutions, which include advanced chemicals, digital technologies, and value-added services, enable customers to build a cleaner, safer, and more sustainable world.
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About Solenis
Solenis, owned by Platinum Equity, is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including pulp and paper, institutional, industrial, food and beverage, and pool and spa water markets. The company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, cleaners, disinfectants, and state-of-the-art monitoring, control, and delivery systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 70 manufacturing facilities strategically located around the globe and employs a team of over 16,500 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree.

For additional information about Solenis, please visit www.solenis.com or follow us on social media.

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If you want to stay informed about our latest news and developments, follow this link.

If you're looking to explore more ways your business can enhance its sustainability, check out our latest Good Practices from Green Key certified establishments across the globe. Discover innovative initiatives that can inspire your journey toward a greener future!

How NH Collection Nuremberg City achieved the Green Key certification as the first Minor Hotels property in Germany

NH Collection Nuremberg City recognises Green Key as the high-level sustainability standard within the hospitality sector. By obtaining the Green Key certification, the hotel reinforces its commitment to sustainability, assuring guests that their choice to stay contributes to positive environmental and social impact.

Achieving Green Key certification is a rigorous process that goes beyond meeting environmental standards; it’s about fostering a culture of sustainability within the hospitality industry. NH Collection Nuremberg City’s journey towards certification offers valuable insights for other hotels aspiring to enhance their sustainability efforts.

One of the key lessons from NH Collection Nuremberg City’s experience is the importance of implementing energy-efficient solutions. The hotel has successfully integrated energy-saving lighting and appliances throughout its facilities. For hotels looking to follow suit, starting with a comprehensive energy audit can help identify areas where energy use can be reduced. Simple measures, such as replacing incandescent bulbs with LED lighting, can make a significant difference in energy consumption.

Water conservation is another critical area where NH Collection Nuremberg City has made impactful changes. The installation of low-flow fixtures is a practical step that any hotel can take to reduce water usage. Additionally, hotels can educate guests on the importance of water conservation by placing informative signage in bathrooms and offering guests the option to reuse towels.

A robust recycling programme is essential for reducing waste and promoting environmental responsibility. NH Collection Nuremberg City has implemented a system that not only separates recyclable materials but also ensures that staff and guests are aware of how to properly dispose of waste. This waste sorting management can serve as inspiration for other hotels when considering to offer recycling stations in common areas and providing clear instructions on how to sort waste.

Sourcing locally-produced, organic food is another effective strategy that NH Collection Nuremberg City employs to reduce its carbon footprint while supporting the local economy. Hotels can explore partnerships with local farmers and suppliers to incorporate fresh, sustainable ingredients into their menus. This not only benefits the environment but also enhances the guest experience by offering authentic, locally-inspired cuisine.

Beyond environmental practices, NH Collection Nuremberg City’s commitment to social responsibility sets an example for how hotels can engage with their communities. Partnering with organisations like "Elterninitiative Krebskranke Kinder e.V." (Parents' Initiative for Children with Cancer) allows the hotel to provide meaningful support to those in need. Other hotels can consider similar partnerships with local charities and community groups to make a positive social impact.

Hotel director Ralph Meyer’s involvement in the Nuremberg Congress and Tourism Centre’s Sustainability Network highlights the importance of collaboration in advancing sustainable tourism. By sharing knowledge and resources, hotels can collectively raise industry standards and contribute to a more sustainable future. Hotels looking to make a difference can benefit from joining local or regional sustainability networks, where they can exchange ideas and collaborate on initiatives.

About: NH Collection Nuremberg City belongs to Minor Hotels, a global hospitality group operating over 550 hotels, resorts, and residences in 56 countries. As a hotel owner, operator, and investor, Minor Hotels fulfills the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands, next to NH also NH Collection, nhow, Anantara, Avani, Elewana Collection, Oaks and Tivoli. 

Check out their Corporate Sustainability Page!

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If you wish to learn about more initiatives that your business can implement to elevate its sustainability, discover our latest Good Practices from Green Key certified establishments all around the world.

Hyatt Hotels Corporation establishes Green Key as a preferred partner in Asia Pacific

A new cooperation between Green Key and Hyatt Hotels Corporation has been signed, specifying Green Key as a preferred sustainability certification programme for the hotels in Asia Pacific.  

Yakitori Bar, Hyatt

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2024, the Company’s portfolio had more than 1,300 hotels and all-inclusive properties globally, including over 280 properties in Asia Pacific.

As the world evolves and new challenges emerge, Hyatt has advanced its global Environmental, Social and Governance (ESG) strategy through World of Care to care for the planet, people and responsible business. The global approach is derived by closely listening to what is most important to colleagues, guests, customers, hotel owners, investors and the communities in which Hyatt hotels operate around the world.

From reducing food waste to the eliminating use of single-used plastic, Hyatt teams across Asia Pacific are accelerating efforts toward Hyatt’s 2030 environmental goals – focused on areas of climate change and water conservation, waste and circularity, responsible sourcing and thriving destinations. Learn more at: https://about.hyatt.com/en/world-of-care.html

Andrew Mensforth, Senior Vice President Operations in Asia Pacific, said:

‘Aligning with World of Care, our global approach to advancing care for the planet, people and responsible business, we are pleased to collaborate with Green Key as we continue our ongoing efforts to cultivate sustainability knowledge across our hotels in the region’. 

Finn Bolding Thomsen, International Green Key Director, also expressed his enthusiasm:

‘It is great to see an important hotel chain like Hyatt recognising the sustainability and educational value of partnering with Green Key, and choosing as a preferred certification programme partner. We are really looking forward to seeing more of Hyatt’s hotels in Asia Pacific adopting the Green Key criteria and validating their sustainability efforts against the certificate’.