On 20 December,2024, the Armenia Marriott Hotel Yerevan achieved a significant milestone by becoming the first Green Key-certified establishment in Armenia.
This achievement not only marks a significant step forward for the hotel itself but also represents an important moment for Armenia’s tourism sector as it embraces sustainability.
The certification ceremony was attended by notable guests, including H.E. Ambassador Eric de Muynck, Ambassador of Belgium; Mrs. Sabina Nováková, First Secretary andDeputy Head of Mission of the Czech Embassy; and representatives from the Ministry of Economy, the United Nations, the Armenian Hotel Association and other distinguished guest. Their presence highlighted the importance of this accomplishment for Armenia and the international recognition Green Key certification brings.
The process has been coordinated by Innovative Solutions for Sustainable Development of Communities (ISSD) NGO, the National Operator of Green Key program in Armenia. ISSD’s work ensures that more Armenian businesses can become part of this global movement for sustainability. Together with ISSD, we work to create a greener future for the country. As several other hotels in Armenia are undergoing the certification process while others are planning to, 2025 might be a very promising year for the sustainable path of Armenia's hospitality industry
The ISSD’s primary goal is to encourage the adoption of eco-friendly practices among accommodation providers in Armenia's Lori, Tavush, Shirak, and Gegharkunik regions. Through a series of targeted activities, the ISSD sets clear objectives to drive change. Some of the main activities include:
providing training of local professionals,
developing sustainability plans,
implementing awareness raising campaigns,
developing case studies.
ISSD encourages a broader shift towards sustainability; by combining environmental responsibility with financial benefits, they aim to boost business opportunities for hospitality service providers, positioning Armenia as a leading green travel destination.