Radisson is the first hotel chain to make meetings and events carbon negative

The Radisson Hotel Group has shared some of its most significant responsible initiatives for 2021.

Radisson Collection Hotel in Georgia

In 2019, the Green Key partner had already set high standards for sustainability after deciding to offset the carbon footprint for every meeting and event from its hotels at a global level. In 2021, the Radisson group achieved a new benchmark by offsetting twice the CO2 emissions from all the events and meetings across more than 400 hotels in their EMEA portfolio, becoming the first hotel chain in the world to make its events and meetings carbon negative. According to the hotel group, the initiative that started in 2019 has allowed for offsetting more than 30,000 tons of CO2, equivalent to taking more than 6,500 fuel-powered cars off the road.

Among other responsible initiatives, the Radisson Hotel Group has also developed two new partnerships that reinforce its position as a green mobility leader. The new collaborations with pan-European Allego and the Indian Sunfuel focus on bringing new electric vehicle options and stations across Radisson establishments in Europe and India. Furthermore, the Group has also compromised to reduce the surplus food from all of its hotels across Europe in an effort to reduce food waste.

At a global level, the Radisson Hotel Group is also one of the 25,000 hotels worldwide that support the creation of the Basic Sustainability Framework, currently being developed by the WTTC and the Sustainable Hospitality Alliance. This new framework will be announced in March 2022, and it aims to provide shared knowledge about sustainability and sustainable practices in hotels across the world.

With a new year ahead, the Global Senior Vice President Sustainability, Security and Corporate Communications for Radisson Hotel Group, Inge Huijbrechts, has reinforced the importance of continuing to develop responsible initiatives in Radisson hotels in 2022:

“[…] Sustainability is a top priority for our industry and our customers. At Radisson Hotel Group, we continue to work on our roadmap to Net Zero and are proud of the milestones we have realized in a challenging year for our industry. 2021 marked an opportunity to harness our focus on responsible business initiatives for both our Group and collectively for the hospitality industry. We look forward to another year of establishing strong strategic partnerships as we all work towards a responsible recovery and return of travel”.

More details of Radisson Hotel Group’s achievements can be read here.

Green Key England partners with Hotel360 Expo

Recently, the Green Key England team partnered with Hotel 360 in London. This partnership enabled showcasing Green Key as well as networking among others in the industry to inspire more hotels to join the programme.

Green Key England National Operators Louise Carr-Merino and Lynsey Atherton with Philippe Gonin CEO of AirDrink.

The Green Key England team were delighted to be invited back by Hotel 360 this year to partner with them once more at the event and to reconnect the industry in person. The event took place on 28-29 September at the home of world-leading events, ExCel London. The Hotel 360 Expo provided a 360 view of the hospitality industry, encompassing five topical areas: business growth (finance and marketing), technology, operations, sustainability, and design. 

Green Key national operators from England, Louise Carr-Merino and Lynsey Atherton attended with international partner Philippe Gonin from Drinkable Air in France alongside, and it was great to connect and share best practices among delegates and exhibitors alike. 

“It was great to be back at a live event and meet hoteliers and individuals from various sides of the hospitality industry in person after so long communicating only through a screen. The vibes were positive, and many businesses are ready to embrace more sustainable practices. We can’t wait to start work with the new hotels we connected with at the event and grow the number of Green Key awarded hotels in England as part of a wider national and global action to “build back better” following the global pandemic.” - Louise Carr-Merino, Green Key England National Operator, Keep Britain Tidy

Beirholm and Green Key enter cooperation agreement

Beirholm and Green Key enter cooperation agreement to increase the focus on sustainable textiles in the hospitality industry.

The Danish family-owned company, Beirholm, is the leading supplier of industrial textiles to the rental laundries in Europe, which supplies most of the European hospitality industry.  For more than 150 years, the company’s trendy, Scandinavian textile designs have brought joy and life to Europe’s hotels and their guests.

Today, Beirholm’s innovative and durable BeirTex® textiles are engineered to offer the quality, comfort and CO2e-savings desired by hotel guests while ensuring a high return on investment. And through the company’s holistic approach to sustainability, the BeirTex® textiles live up to some of the strictest social and environmental standards. For instance, the BeirTex® textiles are certified according to EU Ecolabel, Green Button, Oeko-Tex® Made in Green and Oeko-Tex® 100 standards. Combined with the company’s support of The Better Cotton Initiative, their BeirTex® textiles are sustainable from the cotton farm to the hotel room.

And don’t just take their word for it! Recently, Beirholm’s innovative BeirTex® bed linen was nominated for the German Sustainability Award (GSA). The bed linen offers revolutionary durability, a lightweight construction, and a sustainable raw materials blend of Fairtrade organic cotton, virgin- and recycled polyester generated from 20 recycled PET bottles. Consequently, the BeirTex® bed linen reduces CO2-equivalent emissions by up to more than 70% over its entire lifecycle compared to the average hotel bed linen in the industry.

The linen is woven in an exclusive, breathable, and soft satin binding quality, which is available in 13 unique designs and can be upcycled at the end of its usable life.

The goal of the cooperation between Beirholm and Green Key is to focus on using sustainable textiles in the hospitality industry. With Beirholm’s knowledge of sustainable textiles and Green Key’s 3.200 members committed to making an impact, the cooperation seeks to make the hospitality industry even greener.

To watch a brief introduction to our new partner, Beirholm, click here.

Andreas Beirholm, Business Development Manager at Beirholm, says:

“Beirholm develops sustainable and climate friendly performance textiles for the hospitality industry. This makes us a great match with the efforts done by Green Key. We are looking forward to the cooperation and to support the continued greening of the hospitality industry.”

Finn Bolding Thomsen, Green Key International Director, adds:

“In our new Green Key criteria taking effect from 2022, we have increased the focus on sustainability through the use of environmentally friendly products, the reduction in use of resources and the recycling of material after use. Beirholm has these components well incorporated in their business structure, so we are happy to have Beirholm as a corporate partner supporting the industry.”

The influence and growth of utilising the Green Key status for hotels in Mexico

Since its development, Green Key has ventured into various countries and in this article, we will discuss the impact that Green Key has had on the tourism industry in Mexico. Our interview partner in this article was the CEO of FEE Mexico; Joaquín Arturo Díaz Ríos.

FEE Mexico CEO; Joaquín Arturo Díaz Ríos.

When did the Green Key programme start in México, and can you briefly explain the development of the programme in México?

Green Key México began operations in 2014. During its first year, the Green Key programme awarded three hotels. The programme in México expanded from 6 to 9 hotels between 2015 and 2016.

2017 was a landmark year; the number of awarded hotels increased to 154. The key was the added value to the hotel’s operations, generating environmentally responsible operations, employing the support of audits for the different hotel chains, which we do to have greater supervision in establishments resulting, for example, in lower electricity consumption rates. On the other hand, the day-to-day accompaniment and advice resulted in an external and independent third party audit with the alliance with Green Key México.

Currently, the programme is present in 31 states, 74 municipalities with 158 hotels, more than 26,000 rooms, and about 500 collaborators have been actively getting involved around the country.

The Green Key programme in México has been very successful and popular, what do you think is the “key” to this success?

The key is the added value of the Green Key brand, which stands for independence, objectivity, and certainty, as well as the implementation of a programme of strict compliance with national and international criteria that can always be verified.

The production of friendly material, such as videos developed explicitly for the establishments, has become a successful way of continuous technical support. The environmental managers of the hotels appreciate this proximity.

Our expertise in environmental education and sharing material to raise awareness of the actual daily environmental impact of the hotel’s operations represents quantitatively measurable actions. This is to verify compliance with the criteria and implement an environmental performance improvement programme.

An essential part in the development of a Dashboard and an App to assess the compliance of the criteria in real-time, with these tools, we can obtain Big Data from our hotels and provide information for the strategy design process focused on an environmentally responsible operation without compromising the guest’s comfort. In other words, we have implemented a sustainability management system in the hotel operation focused on modernisation and supported by technological tools.

Finally, our National Steering Committee evaluates compliance with the criteria and develops an internationally recognised tool for the hotel sector. Fundamental growth of the programme in México and the commitment of our partners to care for and protect the environment through environmentally responsible actions.

After a difficult 2020-2021 for the hospitality industry due to the Covid-19 pandemic, what are your expectations for Green Key and responsible tourism in México in the coming years?

 The COVID-19 pandemic has been a new issue for our country since it has modified attitudes and tourism methods. This has forced us to seek new forms of environmental education as an effective tool to raise awareness among tourists of the need to take greater responsibility for the care of all.

In México, tourists are part of nature-related tourism activities, which should come as no surprise considering the abundance and diversity of the country’s resources. México is a megadiverse country, ranking fifth place, with 12% of the planet’s biodiversity. This biocultural richness allows unique experiences such as nature, community, indigenous and rural tourism.

So, Green Key México’s objective is the development of sustainable hospitality industry. This one should work hand to hand with the promotion and creation of circular economies within hotels. The establishments should address equitable employment and provide a platform for entrepreneurship with the local communities.

Given that the Green Key programme is particularly strong in México, as Green Key´s main area outside Europe and the Middle East, do you think that other countries in Latin America and the Caribbean can build on Green Key´s success in México?

FEE México, through Green Key, has developed material that can be shared with Latin American and Caribbean countries, for example, training videos, which are available to achieve environmentally responsible operations in the establishments. Of course, we are open to keep contact with companies that have a presence in México and with those we have already worked with and those outside the country.

Green Key México always seeks to share knowledge and recognise the work done during the application process and renewals; this allows us to comply with the execution of the environmental improvement plan to achieve international goals. Likewise, training tools on compliance with the criteria will bring more establishments and hotel chains because these resources will facilitate their application.

As a new member of the FEE Board of Directors, responsible for the Green Key programme, how do you see the global development of the Green Key programme in the next 2-4 years?

Green Key is a strong label. As a global benchmark label, we must visualise changes in the tourism sector such as security, health, new barriers for globalisation, and how these issues can impact the viability of sustainable operations.

Green Key is an opportunity for the industry to be part of the defence of the environment under the implementation of a programme that represents the safety of an environmentally responsible operation without affecting the economic viability of the business.

Green Key must strengthen its marketing and be supported by the present network of awarded hotels. After the lockdown, it needs to engage with the sector in the Recovery Plan as a necessary tool for sustainability. Green Key is ready for the challenge; see Strategic Plan GAIA 20:30; Empowering Climate Action, Protecting Global Diversity and Reducing Environmental Pollution. 

Agoda Sustainable Travel Survey reveals tourists' concerns regarding tourism's impact and measures to make travel more sustainable

Easy identification of sustainable eco-friendly travel options, limited use of single-use plastics and financial incentives for accommodation providers who maximize energy efficiencies are the top three additional measures needed to make travel more sustainable according to Agoda’s Sustainable Travel Trends Survey.

The findings from the Survey also revealed globally that overtourism, and pollution of beaches and waterways are the top two concerns of the impact of tourism, with deforestation and energy inefficiencies (including overconsumption of electricity/water) ranking joint third.

Globally, the travellers consider governments most accountable for making positive environmental changes around travel, followed by tourism authorities and individuals themselves.

When asked what travellers would pledge to do better in a post COVID travel scenario, the top responses globally were #1 manage the waste including using less single-use plastics, #2 switch off the air con and lights when leaving the accommodation, and #3 always look for eco-friendly accommodation.

The top practices most associated with environmentally friendly or sustainable travel are #1 renewable energy and resources like solar, wind, hydroelectric and water, #2 no single-use plastics, joint number #3 animal conservation and creating a smaller carbon footprint.

“We can see from the Agoda Sustainable Travel Trends Survey that the messages of taking simple steps such as switching off lights and air conditioning when leaving the room or reducing waste by minimizing use of single-use plastics are being embraced by the public across the globe. What is also clear is that while globally the message is governments need to take the lead on managing sustainable travel, there is recognition that some responsibility lies with people’s own behaviour,” explains John Brown, CEO Agoda.

The full Agoda Sustainable Travel Trends Survey 2021 can be downloaded here: Agoda Sustainable Travel Trends Survey 2021 - Agoda Partner Hub

76% of travellers pledging to seek out accommodation that has sustainability accreditation

Booking.com’s latest Sustainable Travel Report affirms a growing demand for sustainable travel and reveals how the ‘pandemic effect’ could translate the travellers’ intend to travel more sustainably into impactful action.

For the sixth consecutive year, Booking.com released its Sustainable Travel Report which gives some very interesting insights into the demand for sustainable travel. The results prove that sustainable tourism is not a niche market anymore, but that travellers demand that the accommodation they choose take actions to protect the environment and support the local community.

Some interesting results from the report at a glimpse:

• 61 % of travellers state that the pandemic has made them want to travel more sustainably in the future

• 81% of travellers intend to stay in a sustainable accommodation, at least once in the upcoming year, compared to 73% in 2019 and 65% in 2017

• 76% of travellers pledge to seek out accommodation that has reputable third-party sustainability accreditation

• 73% of travellers would be more likely to choose an accommodation if it has implemented sustainability practices

Travellers are furthermore willing to change their behaviour while staying in a tourist accommodation to reduce their environmental footprint:

• 83% want to reduce their energy consumption (e.g. by turning off air conditioning and lights in their room when they are not in it, for example)

• 79% want to use more environmentally friendly modes of transport (i.e. walking, cycling or public transport over taxis or rental cars)

• 76% are keen to reduce water usage (e.g. by reusing towels or opting out of daily room cleaning)

• 69% are committed to reducing the carbon footprint of their trip or pay to offset this whenever possible

Fortunately, these are not only good intentions. The report also reveals that many travellers already take action to reduce their environmental footprint when travelling. In the past 12 months:

• 45% made a conscious decision to turn off their air conditioning/heater in their accommodation when they weren’t there in the past

• 43% took their own reusable water bottle, rather than buying bottled water while on vacation

• 40% reused the same towel to reduce water usage

• 42% shopped at small, independent stores to support the local economy during their travels.

In addition, travellers place clear demand on the accommodation sector to help them lower their environmental footprint and make responsible choices in the destination:

• 35% believe that having electricity controlled by keycards and/or sensors to reduce energy use for air conditioning or heating should be provided

• 32% consider offering guests information about local ecosystems, heritage, culture, as well as visitor etiquette as a step in the right direction

• 27% believe that accommodations should offer guests the option to opt out of daily room cleaning to reduce water usage

• 27%of travellers would prefer only being offered reusable plates and cutlery for all meals, including room service

However, the survey also reveals that travellers struggle with turning their intentions into actions:

• 72% think travel companies should offer more sustainable choices

• 48% say they find it harder to make sustainable choices while on vacation than in their everyday life

• 41% of travellers indicate that they don’t know how to find sustainable travel options

Eco-certifications like Green Key can help to close this gap and answer the travellers’ demand for sustainable tourism. They provide a framework for making a business more sustainable and help travellers find those businesses and providers that really make a difference.

To read the full report, visit Booking.com