Sustainability

Green Key's partner helps to reduce single-use bottled water from international hotel chain

Green Key’s corporate partner Purezza Premium Water has signed a global partnership agreement with one of the world-leading hotel groups in hospitality, Accor, which wishes to adopt more sustainable water consumption solutions.

The hospitality industry historically has had a dramatic impact on the environment, which has led to many hotel groups adopting sustainable practices and aligning them with their operations. One of the most effective actions that hotel groups can take is to reduce their consumption of single-use materials and products, such as plastic bottles.

As a global provider of freshly dispensed drinking water solutions that has direct supply and distribution in more than 60 countries, Green Key’s corporate partner, Purezza Premium Water, has played an important role in helping tourism businesses to adopt more sustainable water dispensing solutions, as well as reusable bottles. By making simple choices regarding guests’ and staff’s water consumption, hotels can reduce their negative impacts on the environment and save on delivery costs.

With over 5,000 hotels around the world, Accor is one of those hotel groups that have built a strategy around sustainability to include initiatives which aim to reduce the negative impacts on the environment. A top priority for Accor is to remove single-use packaging from its hotels and this includes single-use bottled water. The hotel’s chain has now chosen Green Key’s partner Purezza Premium Water as a preferred global supplier to assist them in removing single-use bottled water from the supply chains of their hotels.

Purezza provides water dispensers, which filter tap water, as well as reusable, glass branded bottles, in still and sparkling variants. By switching to this alternative solution, a hotel can remove hundreds of thousands of single-use plastic water bottles from all areas of their hotel operations every year!

Scott Mitchell, Global Head of Purezza Premium Water, says: “We are pleased to be partnering with Accor and supporting them in their sustainability initiatives. Our shared goals of eliminating single-use packaging and reducing waste complements our strategic partnership.”

As consumers continue to actively select their accommodation based on the sustainability practices and performance of the properties, it is essential for hotels to build a strategy around sustainability and partner with sustainability-minded suppliers.

To learn more about Purezza Premium Water solutions, visit their website here.

Booking.com reveals new travel trends in Sustainable Report

The international booking platform report compiles information from 30,000 travellers from 32 different countries and territories and analyses travellers’ behaviour and expectations with regard to sustainability.

Photo by Jamie Fenn on Unsplash

For the 7th consecutive year, Booking.com inquired thousands of its users about their travel choices. The results show an increasing interest in sustainability around the globe, at environmental, social, economic, and cultural levels.

According to the Sustainable Travel Report 2022, half of the global travellers admit that the alarming news on climate change has influenced them to pursue more sustainable choices when travelling. Almost half of the travellers inquired (46%) chose at least one sustainable accommodation during their travels last year. The main reasons for this choice were a willingness to reduce the impact on the environment, wanting to have a locally relevant experience and supporting sustainable accommodations that treat the community better.

The Booking.com report suggests that the demand for sustainable accommodations can grow soon, with 78% of respondents showing their intention of staying at a sustainable property throughout this year.

Despite the significant positive numbers, the Sustainable Travel Report 2022 of Booking.com also shows that there is still a large portion of travellers that hesitate to travel more sustainably, with the biggest reason being: not knowing that sustainable properties were an option (31%) and not knowing where to search for them (29%).

The report also shows that 54% of travellers want to filter their options when booking accommodation to select those with a sustainable certification.

In recent years, Booking.com has created a “Travel Sustainable Properties” filter to help travellers find certified accommodations. To know if an establishment is for example Green Key certified on Booking.com, you can use the filter, and then click on the property that you are interested in. Under the pricing list, you will find the “Travel Sustainable Property” information that the establishment is taking significant steps towards sustainability. Finally, by clicking “read more”, it is possible to confirm whether the accommodation is certified with FEE’s Green Key.


To read the full Booking.com report, click here.