The hotel booking site BookDifferent wins the Dutch Sustainable Travel Award 2018 for its contribution on making the tourism industry more sustainable!

BookDifferent.com is a hotel booking site with a mission to make the tourism industry more sustainable. Their mission is to make travel more green and fair and give tourism the opportunity to commit to a better and more sustainable world. BookDifferent is a social enterprise that places impact higher than profit.

When showing accommodations, BookDifferent.com not only shows pricing but also the level of sustainability of the listed accommodations - making it possible for consumers to actively choose accommodation where sustainability is strongly implemented. Green Key has been a partner to BookDifferent since 2014, and Green Key awarded establishments are proudly featured on BookDifferent.com.

Green Key would like to congratulate BookDifferent.com on the achievement!

Lonneke de Kort, Director Business Development and Sales at BookDifferent.com states that 2015 could be the tipping point for eco-tourism around the world. Her statement is supported by the Hospitality 2015 report issued by Deloitte.

In this report a team of experts of Deloitte analysed the Hospitality Industry with a special interest in the sustainable development of this sector towards 2020. Consumers are increasingly environmentally aware, and this will present great challenges for the industry. The year 2015 will be the tipping point on regulatory, economic and stakeholder level. It will begin to shape new expectations for both leisure and business consumers.

This means that (business) travellers expect the sector to take their responsibility and integrate going green in their mission. The good news is that this is backed up with a growing number of consumers that are willing to take their responsibility too. Not necessarily by paying a premium for green hotels but by choosing a sustainable alternative when values-plus-value is offered.

And that is great news! 2015 promises to be a year with great opportunities ahead of us. BookDifferent will continue developing the platform that makes it easy for consumers to travel green and social. A great thanks goes out to Green Key and all her members who do the real work!