As Green Key Finland celebrates ten years of promoting sustainability in tourism, they also reach a milestone with over 200 establishments certified! Dive into the journey of Green Key’s growth, the remarkable partnerships that made it possible, and what’s next for sustainable tourism in Finland.

On October 28th, 2024, Going Green Ltd – the organisation behind Green Key in Finland – kicked off a year-long celebration to mark its 10-year anniversary. This milestone recognises a decade of guiding the Finnish tourism industry toward a more sustainable future. The event’s timing commemorates the founding of Going Green, offering a perfect occasion to gather key stakeholders and celebrate the strides made so far.

*Heidi Heinonen (Green Key Finland) with Riitta Salasto (Chairman of the Board of Going Green Ltd)*

The celebration was held at Going Green’s headquarters, with an address by Essi Aarnio-Linnanvuori, the chair of the company’s first board of directors and a founding signatory. Her speech revisited the company’s roots and initial vision, highlighting how much has been achieved since that pivotal moment a decade ago.

Attendees included representatives from the Foundation for Environmental Education (FEE) Finland, the Association of Finnish Travel Industry (SMAL), external auditors, jury members, and other close partners who have supported Green Key’s journey.

In 2015, S-Group, which operates Radisson and S-Hotels in Finland, first introduced the Green Key certification to the country. By next year, these pioneer hotels will also mark their 10-year commitment to Green Key’s sustainability framework – a programme chosen by S-Group for its rigorous approach and clear guidelines on enhancing responsible tourism practices.

Adding to the celebrations, Green Key Finland’s certification count surpassed 200 establishments following the jury meeting on August 30th. This milestone reflects the increasing adoption of sustainability in Finnish tourism, with 211 certified establishments to date and more expected at the next jury meeting in December.

Green Key Finland’s 10-year journey demonstrates the impact that collaboration, education, and commitment can have on promoting sustainable tourism practices. With this strong foundation, Going Green is excited to continue expanding the reach of Green Key in Finland and inspiring a greener future for tourism.