In a significant stride towards advancing sustainable tourism in Bangladesh, the nation proudly inaugurates the Green Key program under the astute leadership of Probha Aurora, the esteemed national operator of Green Key in Bangladesh
Green Key, a globally recognised certification programme renowned for its emphasis on environmental stewardship and sustainable practices within the hospitality and tourism sector, now finds its home in Bangladesh through the dedicated efforts of Probha Aurora. As the national operator, Probha Aurora's adept strategic approach and conscientious response to both local and global environmental concerns position them as the ideal custodians of this prestigious initiative.
Bidhan Chandra Pal, Founder and Managing Director of Probha Aurora, shared,
"We take immense pride in announcing the national stewardship of Green Key in Bangladesh. This endeavor not only nurtures ecologically responsible tourism and sustainable business practices but also proudly showcases Bangladesh's resolute dedication to eco-friendly tourism. With concerted cooperation, we aspire to realize the triumph and longevity of this programme."
The Green Key programme encourages tourism establishments, including hotels, hostels, holiday parks, conference centers, restaurants, and attractions, to adopt sustainable methods and technology. This will lead to a reduction in resource consumption and an increased focus on environmental responsibility, ultimately contributing to a greener tourism sector. Probha Aurora's dedication to environmental awareness on a national scale, combined with its innovative revenue generation models, makes them well-equipped to drive positive change and ensure the success and sustainability of the Green Key programme in Bangladesh.
Finn Bolding Thomsen, Green Key International Director, enthusiastically remarked,
"We are very happy to announce Probha Aurora as the entity in charge of implementing and administering the Green Key programme in Bangladesh. It is exciting to see the interest for Green Key growing in South and South-East Asia. Probha Aurora’s aim of supporting the transition to sustainable tourism in Bangladesh while also creating new jobs for youth in the tourism industry is a very important strategic direction."
The rise in environmental awareness among tourists has led to a demand for eco-friendly accommodations. The Green Key certification assures tourists of a tourism establishment's dedication to sustainability. In Bangladesh, the launch of the Green Key programme by Probha Aurora reflects a significant step towards aligning the country's tourism industry with global sustainable practices. This initiative is anticipated to make Bangladesh a top choice for environmentally conscious travelers as the nation embraces eco-friendly initiatives and awareness campaigns among tourists, staff, and suppliers.
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About Probha Aurora:
Since its inception in 2021, Probha Aurora stands as an avant-garde organisation ardently committed to tackling environmental challenges and propounding sustainable paradigms in Bangladesh. A climate-sensitive, youth-focused social enterprise, Probha Aurora's resolute initiatives align seamlessly with the imperatives of today's sustainability landscape.
Noteworthy to mention, the launch of this programme was strategically fortified through collaborative strategic support from ekShop, A2i (Access to Information) and the Government ICT (Information and Communication Technology) Division, Cabinet Division, Government of the People’s Republic of Bangladesh and UNDP signifying a collective pledge to foster a greener and more enduringly sustainable tourism industry.