Green Key is pleased to announce to have entered an official partnership with Jet2holidays, the UK’s largest tour operator.
To ensure that customers can continue to enjoy amazing holidays, Jet2holidays has published its ‘Jet2 Net Zero’ sustainability strategy setting the company on a path to net zero by 2050. To help achieve this goal, Jet2holidays has identified Green Key as one of two preferred international certification programmes.
Green Key is a leading eco-certification programme for hotels and other establishment categories with currently more than 4,800 certified establishments in over 60 countries worldwide. The certification is based on compliance with a strict set of internationally recognised criteria that are regularly controlled for through on-site audits and a subsequent independent third-party verification process. The Green Key programme is managed by the international nonprofit organisation, the Foundation for Environmental Education (FEE), and its national member organisations across 80 countries.
The announcement is in line with the commitment of Jet2.com and Jet2holidays to become one of the leading brands in sustainable air travel and package holidays.
Thanks to this partnership with Green Key International, over 800 hotels in the Jet2holidays catalogue can now be easily identified as a ‘Certified Sustainable Hotel’. This means that it will be easier for customers interested in more sustainable holidays to find what they are looking for. Furthermore, Jet2holidays is encouraging and supporting more hotels to gain the Green Key certification through a new Sustainable Hotel Charter which they have launched.
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “As well as enjoying the award-winning experience of Jet2holidays, customers want to know their holidays are more sustainable. The launch of this cooperation empowers customers and independent travel agents to easily search and book with exactly that in mind. We are seeing more demand for sustainable hotels and, as we work with our hotels to help them become more sustainable through our new system, this collection of sustainable hotels is guaranteed to become even bigger and better. As a responsible airline and tour operator, we have already taken many tangible steps on our journey to reach our sustainability targets and today is the latest example of how we are continuing our work to become more sustainable in the air, on the ground and in resort.”
Finn Bolding Thomsen, Director of Green Key International adds: “We are pleased to see an increasing interest in the Green Key Certification also from major tour operators. Through our partnership with Jet2holidays, we look forward to having hotels working with Jet2holidays certified with Green Key in order to have more guests enjoying tourism in a sustainable manner.”