The Danish tourism organisation, VisitDenmark, recently published a report on sustainability in the hotel industry in Denmark showing that every fifth hotel is a Green Key awarded hotel.
In order for hotels to be awarded with the Green Key, they must fulfill an important number of stringent environmental requirements. The current 142 Green Key awarded hotels account for 20 per cent of all hotels and 40 per cent of all hotel stays in Denmark.
The Green Key eco-label helps tourists choose the most sustainable hotel to spend a night while traveling in Denmark.
“The report is a first step towards getting an overview of what Denmark can offer to those tourists for whom sustainability is an important travel motive”
In VisitDenmark's latest sustainability analysis, 38 per cent of Germans and 36 per cent of Swedes responded that their travel choices were highly dependent on environmentally friendly and sustainable considerations.
“It is therefore good news that it is now possible to choose from 142 green hotels when you, as a tourist, need to find accommodation in Denmark. This fits well with the government’s ambition for Denmark to be the most sustainable destination.”
Green Key hotels make an extra effort to protect the environment
Green Key’s international eco-label is given to tourism companies that make extra efforts to protect the environment. Even though the label is present in 60 countries today, it was originally a Danish invention by HORESTA, with whom VisitDenmark collaborated to prepare the report.
In Denmark, Green Key hotels are on average twice the size of other hotels in terms of number of beds and rooms. Most of them are 4-star, located in Copenhagen and attract more business travelers than other hotels.
“Green Key hotels have more business nights than other hotels, and we expect that business nights will increasingly take place at eco-labeled hotels. In addition to that, Green Key has positively contributed to the decrease of the hotel accommodation’s CO2 footprint in the recent years.”
You can access the VisitDenmark´s article and survey by clicking on the following link: https://bit.ly/2xhHi16 (information in Danish).
Source: VisitDenmark