On 15 January 2020, Green Key gave a keynote speech at the “I Meet Hotel Conference - Istanbul Edition” about how Green Key can support the hospitality industry in the face of the climate emergency.

I Meet Hotel is the first global industry event connecting hoteliers to the future of hospitality through insightful conferences. The Istanbul I Meet Hotel event was held at the luxurious Intercontinental Istanbul Hotel and was attended by 150 hospitality and travel professionals.

Green Key was represented by Mr Murat Yigitol, the General Manager of TURCEV, the Turkish member organisation of the Foundation for Environmental Education (FEE). He participated in a panel discussion about sustainability in hospitality titled "Climate Emergency and Hospitality: are you on track?" The multi-discipline panel consisted of experts in education, engineering and tourist behaviour.

The focus of the panel discussion was tackling the climate emergency from a hospitality perspective. As the effects of climate change become more visible and begin to impact the world's population, it is vital for the hospitality industry to take concrete actions toward becoming more environmentally responsible. Travellers and consumers are also becoming more environmentally conscious and beginning to demand sustainability from hospitality businesses. Mr. Yigitol presented Green Key as a tool that the hospitality industry can use to adapt to the climate emergency situation.