Green Key has entered a collaboration agreement with Clean the World, an organisation combining humanitarian help to the community with corporate social responsibility.

Clean the World is a non-profit organisation with its focus on a recycling and donation programme. Many hospitality establishments generate large volumes of solid waste, and Clean the World has therefore established a waste reduction programme with soap and bottled amenities (shampoo, shower gel, etc.) being recycled in order to protect the environment and preserve natural resources.

Clean the World gives a second life to the recycled products received from hospitality partners through the programme aiming at donating the collected soap and other donated hygiene products to humanitarian organisations. Clean the World is committed to maintaining an environmentally and hygienically safe recycling process.

Pierre Daigneault, Chief Sustainability Officer at Clean the World, says: “Through our initiative, we have managed to distribute more than 30 million bars of soap to people in need in 100 countries. By recycling soap and other discarded hygiene products, Clean the World saves lives with items that traditionally end up in landfill.”

Finn Bolding Thomsen, International Green Key Director, adds: “We are very pleased with the initiative of Clean the World which gives those Green Key awarded establishments that are not using dispensers an opportunity to contribute with unused soap and bottled amenities for the benefit of people in need.”