At Aloft Brussels Schuman, a 3-stars hotel, Green Key certified since 2011 and located near the EU institutions in Brussels, has a revolutionary programme that not only saves resources but also rewards guests for joining in minimizing the consumption.

For each night a guest declines housekeeping services, the ‘Make a Green Choice’ programme rewards the guest with a €5 voucher valid in the "Wxyz" Bar and "Re:fuel Grab & Go Restaurant" or with 250 Starwood Preferred Guest Starpoints®. A guest may also decide to donate the value of the 250 SPG points to UNICEF, a long term partner of Starwood.

With over 30% of the guests using this Make a Green Choice program, energy consumption has reduced significantly. With the average consumption per stay estimated at 140 liters of water and 0.19 KWH of electricity, the impact on the yearly consumption figures is substantial.