The “green vouchers” system in Belgium, introduced to promote environmentally friendly products and services, has now included Green Key as one of their services where the vouchers can be used. A great way to introduce Green Key to a wide range of people.
These vouchers (called “ecochèques”) are given by employers to near 1.5 million workers in the country, as fringe benefits, and can be spent for products such as energy efficient light bulbs, organic food, more sustainable transportation, second hand items, etc.
Due to a specific request introduced by the Green Key national operators in Belgium, people will now be allowed to spend their green vouchers in Green Key establishments from the 1st June 2015 on. Green Key establishments have been accepted into this voucher system amongst others because the label is recognized by UN organisations and because it caters for an independent auditing system.
Green Key establishments willing to be eligible have to register with at least one of the two enterprises issuing the vouchers. By introducing the label into this well-known and popular scheme, the Green Key national operators in Belgium believe that they are making it more famous and therefore encouraging its promotion.