Novotel Itu receives the Green Key certification as the first resort in Brazil

Novotel Itu Golf & Resort has recently obtained the Green Key certificate as the first resort in Brazil. The establishment has thereby become the Accor's 50th sustainability certification in the Americas. 

To mark this achievement, a certification ceremony took was organised, bringing together representatives from Green Key, Accor, along with the mayor of the city of Itu and authorities from local secretariats and the press. The significant role of the collaboration agreement between Green Key International and the Accor hospitality group was also highlighted. In Brazil, the certification procedure is coordinated by the Green Key National Operator, Instituto Ambientes em Rede (IAR).
 
In the process of meeting the Green Key criteria, Novotel Itu Golf & Resort has implemented several socio-environmental practices to minimise its impacts on the environment. Thanks to the elimination of all single-use plastic items, almost 215 thousand units of pet bottles and plastic cups in 2023 alone was saved. In addition, the resort has reduced its water consumption by 50% and reused more than 4 million litters for toilet flushing and garden irrigation. For its operation, Novotel Itu uses 100% energy from renewable sources from the Free Energy Market and has around 200 solar panels for water heating. 

Apart from its environmental practices, the resort also carries out and gets engaged in various social initiatives, thanks to its partnerships with local non-profit institutions. For example, Novotel Itu organises fundraisers to support the NGO Realidades, which promotes housing improvements for vulnerable families in the Itu region. Also, a collaboration with the NGO Aspa has been established, resulting in a part of hotel's pet stay rate being donated to support abandoned dogs taken in by the non-profit institution.

Carlos Jacobina, general manager of Novotel Itu Golf & Resort, expressed pride in achieving the Green Key certificate, emphasising the resort's ongoing commitment to sustainable practices:

"For us at Novotel Itu Golf & Resort, receiving Green Key certification is more than recognition; it is validation of our ongoing commitment to a more sustainable future. We are proud to make history as the first resort in Brazil to achieve this milestone and we intend to advance even further with new practices in our hotel to contribute to the environment and society”.

Leana Bernardi, national coordinator of Green Key, also emphasised the importance of this achievement:

“We are firmly convinced that efforts to reduce the environmental footprint in the hospitality industry play a crucial role in preserving our country's natural beauty. We observe a growing interest among tourists, managers of tourist establishments and public authorities in this direction. In addition to being an indicator of the institutions' commitment to sustainability, the program proactively responds to the growing demand from conscious tourists who seek accommodation options with environmental, social and responsible values”.

With Novotel Itu, Accor has officially reached the milestone of 50 sustainable certified hotels in the Americas. Antonietta Varlese, SVP of Sustainability and Communication at Accor Americas expressed her proud that the company's commitment to promoting sustainability in its operations, in line with ambitious targets for reducing carbon emissions, brings measurable results.

About

Novotel Hotels, Suites & Resorts offers destination hotels designed as comforting, energizing places where guests can take a break and enjoy the moments that really matter. The brand's wide range of hotels, suites and resorts offer a wide range of services for business and leisure guests, including spacious, modular rooms with natural, intuitive design; 24/7 buffet service with nutritious options; dedicated meeting spaces; attentive and proactive team; family areas for younger guests; multipurpose lobbies and accessible fitness centers. Novotel, which has more than 530 locations in more than 60 countries, is part of Accor, a world-leading hospitality group with more than 5,500 properties in more than 110 countries. 

Park Hyatt St. Kitts receives the Green Key certificate

Park Hyatt St. Kitts has officially passed the third-party verification, becoming the first establishment in St. Kitts and Nevis to get certified with Green Key.

Elevating its standards for sustainable luxury, the hotel had managed to obtain the certificate, cosidering it a true testament to Park Hyatt St. Kitts’ dedication to meeting the internationally recognised standards for environmental and social responsibility.

As part of the adopted eco-friendly practices, the resort has prioritised incorporating efficient energy consumption and responsible water management, as well as, promoting sustainable solutions to its guests and the industry at large. Among these actions there is the installment of a desalination plant, which ensures a sustainable water supply for all hotel operations, and a reverse osmosis treatment system that recycles all water which is then used in the property’s irrigation system.

"Receiving the Green Key Certification is a proud moment for Park Hyatt St. Kitts," said Richard Elliott, General Manager of Park Hyatt St. Kitts. “This certification is a testament to our team's hard work and commitment to sustainable practices, and we are pleased to lead the charge toward a greener future in St. Kitts and Nevis."

The resort’s Director of Security, Safety & Environment Vance Rawlins, who spearheaded the application process, echoed Elliott’s sentiments and added, “Climate action starts with all of us - now.”

Park Hyatt St. Kitts’ commitment also extends to housekeeping and food & beverage services, where eco-friendly products take center stage, underscoring the hotel's dedication to minimising its environmental impact and working towards sustainable development goals.

Moreover, guests at Park Hyatt St. Kitts are invited to participate in the green movement through sustainable practices that enhance their stay and contribute to making a positive difference toward environmental protection. Offering choices such as reduced linen changes and selective use of single-use amenities showcases the resort's holistic approach to encouraging a greener and more ecologically responsible lifestyle.

About Park Hyatt St. Kitts

Park Hyatt St. Kitts is set within Christophe Harbor on Banana Bay with unobstructed views of the Caribbean Sea and neighboring Nevis. The resort is home to 124 spacious accommodations, 77 guest rooms, and 47 suites, each with a private balcony or terrace. Amenities include beachfront activities, adult and family swimming pools, Sugar Mill Spa & Sanctuary, and The Island Fort by Camp Hyatt for kids. The resort offers three signature restaurants and a grab-and-go Banana Bay Market. The resort offers a Topgolf Swing Suite®, two outdoor pickleball courts and a half-basketball court. The Reception Hall features over 7,000 square feet of dedicated event space.

Park Hyatt St. Kitts is also an esteemed member of the St. Kitts Sustainable Destination Council, which is an advisory board to the destination’s Ministry of Tourism.

For more information, visit parkhyattstkitts.com.  

ibis Phuket Patong: navigating its way towards sustainable hospitality operations

Located in the heart of Patong, ibis Phuket Patong is a vibrant hotel offering a comfortable and affordable stay with a commitment to environmental sustainability. As part of the global ibis family, the hotel ensures a responsible and enjoyable experience for all guests, while adhering to high standards of eco-friendly practices.

Now, with their commitment to sustainable tourism and environmental responsibility, ibis Phuket Patong is delighted to hold the Green Key certification, that marks the hotel's unwavering dedication to adopting sustainable practices and its commitment to reducing its environmental impact. This certification is also a symbol of a promise to guests that, by choosing to stay at the ibis Phuket Patong, they are willing to make a positive difference in the world.

To obtain the certification, ibis Phuket Patong has implemented a series of stringent environmental management practices designed to reduce water and energy consumption, minimise waste production, as well as promote eco-friendly initiatives. Among these initiatives, the hotel has introduced measures such as the installation of energy-efficient lighting, water-saving devices in bathrooms, and implemented a comprehensive recycling program. 

In addition to its environmental efforts, ibis Phuket Patong is also committed to social responsibility, engaging in community outreach programs and supporting local sustainability efforts. The hotel's initiatives include organising beach clean-ups, participating in local reforestation projects and promoting environmental awareness among guests and staff. 

"We are honored to receive the Green Key certification," said Mr. Farouk Zourdani, General Manager of ibis Phuket Patong. "This achievement reflects our team's hard work and dedication to environmental conservation and sustainability. At ibis Phuket Patong, we believe in making a positive impact on our planet and our community, and we are committed to continuing our efforts to promote a more sustainable future." 

ibis Phuket Patong invites guests to experience eco-friendly accommodations and services that align with their values, offering a sustainable choice for environmentally conscious travelers visiting Phuket. 

The sustainable promise of Mercure Ibis Bangkok Sukhumvit 24 with the newly obtained Green Key certificate

Sukhumvit 24 is a hotel designed to meet the expectations of those who seek local and authentic experiences in one of the world’s most exciting cities. But the team of Mercure Ibis Bangkok Sukhumvit 24 believes in more than just providing excellent hospitality; that is why the hotel is proud to announce its official Green Key certification.

‘We are very committed to preserving the breathtaking paradise we call home.’ For Mercure Ibis Bangkok Sukhumvit 24 participation in the Green Key programme is a significant step towards a greener, more sustainable future of the place.

Located only 100m from BTS Skytrain Phrom Phong station and just a few minutes from the EmDistrict (Emporium, EmQuartier and EmQuartier), the hotel offers its guests an easy access to all the experiences that Bangkok has to offer. The place features 201 rooms and suites, a contemporary dining restaurant, stunning rooftop swimming pool, fitness center and flexible meeting facilities. 

The hotel management has expressed its excitmentment about the Green Key certificate as it marks the whole team's dedication to environmental responsibility and sustainable practices. From reducing its carbon footprint to conserving water and energy, all aspects of everyday operations aligns with the stringent standards of eco-friendly hospitality in many different ways. Sukhumvit 24’s sustainable promise to its guests includes:

• Conserving Nature: the hotel’s efforts ensure the beauty surrounding our hotel remains unspoiled for generations to come. By choosing Sukhumvit 24 guests contribute to preserving the local ecosystem.

• Reducing Waste: Mercure Ibis Bangkok Sukhumvit 24 is dedicated to minimising waste generation through recycling programs, composting initiatives and reducing single-use plastics on its premises. 

• Energy Efficiency: The commitment to energy-efficient systems means that the guests can have their environmental impact lower without compromising on comfort. 

• Sustainable Practices: From locally sourced organic food to eco-friendly cleaning products and amenities, partnerships with suppliers who share our commitment to sustainability are prioritised.

• Access to EV Station: The hotel has installed car charging stations for guests' convenience. 

• Eco-Conscious Arrivals: Guests are informed and encouraged to use green travel options for a comfortable and more sustainable stay, thanks to many convenient means of public transport within an easy reach of the hotel, and a partnerhip with a local cycle rental.

Additionally, guests are also offered to actively participate in some sustainable initiatives in during and after their stay. They are invited to embrace small eco-friendly habits, such as reusing towels, turning the lights off when not in use, or sharing their sustainable experiences at the hotel with friends and family, to promote environmentally responsible accommodations.

The newly Green Key certified hotel promises: ‘Every time guests choose Mercure Ibis Bangkok Sukhumvit 24, they're not just selecting a place to stay; they're making a positive impact on the planet. Together, we can continue to preserve paradise—one responsible stay at a time.

At Mercure Ibis Bangkok Sukhumvit 24, guests can join us in our commitment to a sustainable future and experience hospitality that cares for our world.’

First Green Key certification in Azerbaijan with JW Marriott Absheron Baku

JW Marriott Absheron Baku proudly announces its attainment of the Green Key certification, marking a significant step forward in the hotel's commitment to sustainability and environmental stewardship. This achievement contributes to Marriott International's ongoing efforts to prioritise eco-conscious practices across its global portfolio. 

Behind the Green Key certification there is a rigorous evaluation of a hotel's environmental sustainability initiatives, encompassing criteria ranging from energy efficiency and waste management to community engagement and associate education. By meeting these stringent standards, JW Marriott Absheron Baku is declarating its committment to driving positive change within local communities and minimising the impact of the worldwide hospitality industry on environment.

As the first hotel in Azerbaijan to attain the Green Key certification, JW Marriott Absheron Baku wants to promote new standards for responsible and luxurious hospitality with unparalleled guest experiences and sustainability as a core element of everyday business operations.

"This accomplishment highlights our unwavering dedication to sustainability and responsible business practices," says Nilesh Singh, General Manager of JW Marriott Absheron Baku. "We are honored to receive the Green Key certification, which reflects our ongoing dedication to preserving the environment and supporting our local community." 

Marriott International's Green Key journey extends beyond individual properties, with each hotel playing a vital role in the collective effort to promote sustainability. Through comprehensive sustainability initiatives, Marriott International aims to become one of the leaders in environmentally-conscious hospitality, setting benchmarks for the industry as a whole. 

JW Marriott Absheron Baku remains resolute in its dedication to sustainability, spearheading positive change in Azerbaijan's hospitality landscape and nurturing a more sustainable future for generations to come. 
 

About JW Marriott Absheron Baku 
JW Marriott Absheron Baku serves as the ideal venue for those seeking to experience authentic Azerbaijani hospitality while enjoying JW Marriott signature standards of luxury. The hotel is located in walking distance from the Old City and 30 minutes away from the airport. From the refined elegance to the gracious comfort, JW Marriott Absheron Baku offers 237 ultimately exquisite guest rooms and suites that embrace quiet views of the Caspian Sea. Immerse yourself in unparalleled rooftop settings of the Absheron Spa & Fitness, with breathtaking views.

JW Marriott Absheron Baku features five dining venues to lead you on an authentic palatable experience. Vibrant all-day dining ZEST Lifestyle Cafe with Mediterranean-inspired cuisine and energizing; blazing Fireworks Urban Kitchen serving perfectly prepared; sophisticated OroNero Bar & Ristorante offering classic and modern Italian dishes; relaxing The Tea Lounge with a vast selection of local, international and signature teas, fine pastries, chocolates and unique cocktails; dazzling Razzmatazz Cocktail Bar & Lounge - an exotic, buzzworthy bar with DJ and largest selection of beverages. Of particular note, Sharg Zali ballroom, which at 12,997 square feet is one of the largest in Baku. The luxury getaway of a lifetime awaits you at the JW Marriott Absheron Baku Hotel. Visit jwmarriottbaku.com, and on Instagram and Facebook. 

About JW Marriott 
JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. The impressive array of award-winning hotels cater to sophisticated, mindful travelers seeking The JW Treatment™ – the brand's philosophy that true luxury is created by people who are passionate about what they do. These experiences help guests to be fully present, foster connections and feed the soul. Inspired by the principles of mindfulness, JW Marriott is a haven designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together, act with intention and experience every moment to the fullest. Today there are over 80 JW Marriott hotels in more than 25 countries and territories. Visit JW Marriott online, and on Instagram and Facebook. JW Marriott is proud to participate in Marriott Bonvoy™, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com. 

The Radisson Blu Hotel & Convention Centre Kigali becomes the third East Africa's Green Key certified hotel

The Radisson Blu Hotel & Convention Centre, Kigali, has obtained the Green Key certification, becoming the third facility in East Africa, and first in Rwanda, to be recognised for its commitment to environmental responsibility by this international programme. This achievement highlights the hotel's dedication to implementing a variety of sustainability strategies and providing skilled solutions to environmental challenges. 

The Radisson Blu Hotel & Convention Centre, perfectly situated in the vibrant heart of Kigali, offers guests an exceptional experience with its variety of dining options, state-of-the-art wellness centres, and close proximity—just 5 kilometers—to the airport.

Beyond its impressive amenities, the hotel stands out for its deep commitment to sustainability, integrating eco-friendly practices into every facet of its operations. This dedication is largely driven by the hotel's devoted staff, who are passionate about contributing to a healthier, more sustainable environment. Adding to its allure, the hotel boasts expansive conference facilities, luxurious accommodations, and breathtaking views of Kigali, making it a premier destination for both leisure and business travelers seeking a blend of comfort, convenience, and sustainability. 

The hotel has taken significant strides in embedding sustainability into its core operations, including measures such as:

• The Green Housekeeping Program at the hotel integrates eco-friendly cleaning agents and emphasizes conservation, like using microfiber cloths and water-saving laundry techniques, to minimize its environmental footprint and support sustainable hospitality practices. 
   

• Through its Water Treatment and Recycling efforts, the hotel not only conserves water but also showcases its commitment to sustainability by using treated greywater for irrigation, demonstrating a significant reduction in freshwater demand. 
   

• The hotel's Anti-Single-Use Plastics Campaign has replaced items like plastic straws and bottles with eco-friendly alternatives, setting an example in waste management and educating guests on the importance of reducing plastic use. 
   

• By adopting a Sustainable Food and Beverage Policy, the hotel ensures the use of eco-certified products and focuses on reducing food waste, promoting local culture and contributing to a more sustainable global food system. 

According to the coordinator in charge of Responsible Business, Alice Mushyitsi:

The Green Key Certificate represents more than just a certificate; it is a testament to our unwavering commitment to consistently implementing eco-friendly practices and providing sustainable solutions to environmental challenges in our community. 

“ISSD” Innovative Solutions for Sustainable Development of Communities” NGO becomes the Green Key National Operator for Armenia

The Foundation for Environmental Education’s (FEE) member organisation in Armenia, “ISSD” Innovative Solutions for Sustainable Development of Communities” NGO is establishing the national management of the Green Key programme in the country. 

©Jonathan Anderson

ISSD NGO was established in 2017. Since then the organisation has implemented over 20 projects across the country, working in 4 main domains: Environment and Agriculture, Education and Capacity Building, Financial Facilitation, and Community Development & Citizen participation, ISSD has served over 310,000 people and partnered with over 800 organisations and educational institutions.

Its mission is to promote sustainable development through innovative projects in waste management, agriculture, education, circular economy, business, and women empowerment. ISSD follows these values in its everyday activities:  

• Environmental Care: prioritising the preservation of Armenia's environment;

• Education & Empowerment: educating and empowering for change;

• Innovation for Impact: using innovative solutions to address environmental, social, and economic challenges;

• Community Collaboration: uniting communities for a bigger impact.;

• Accountability & Transparency: taking the responsibility as governors of the resources; 

• Equality & Inclusion: promoting gender equality and inclusion; 

• Sustainability Focus: working for long-lasting impact. 

©Jonathan Anderson

Currently the team is working on the development of the Green Key and Eco-Schools programmes in Armenia to further promote sustainability and environmental actions in the country. ISSD will follow Green Key’s high-quality certification requirements to transform Armenia into a sustainable tourism destination giving a new boost to the industry. In addition, the team is currently creating a Green Key Steering Committee to support ISSD in the implementation of the program. 

A new National Operator in Malta after the Malta Tourism Authority’s endorsement for the Green Key programme

The Green Key programme has regained a National Operator for hotels in Malta and Gozo, following the Malta Tourism Authority’s recent endorsement of Green Key as one of the schemes that will replace the current eco-certification scheme for hotels.   

Nature Trust – FEE Malta officially reclaimed the role of coordinating the Green Key certifications on a national level on the 12th of March 2024. The event was attended by many special guests, including Mr Carlo Micallef, the CEO of the Malta Tourism Authority, who opened the ceremony. Three presentations were given by Ms Fatima Viera, the Green Key National Operator from Portugal, Mr Pedro Teixeira from the Green Key certified Neya Hotels chain in Portugal, and Mr Vincent Attard, the Executive President of Nature Trust – FEE Malta and the new National Operator for Malta for Green Key. 

The event also included a workshop session on the Green Key criteria and the compliance obligations facilitated by Adi Associates Environmental Consultants Ltd, who have been appointed as the national auditors for Green Key in Malta.    

Commenting on the recent collaboration with Green Key, Mr Vincent Attard said:

“We are delighted once again to represent Green Key in Malta. As FEE representatives locally for over 22 years, we felt it was only natural for us to take on this additional programme to further strengthen environmental performance and education in the Maltese Islands. We feel that Green Key is a truly holistic international eco-certificate as it does not just promote environmental improvements but also addresses social and cultural aspects too.  Another important aspect for us is its environmental education side”.  

Adi Associates will be responsible for conducting the annual audits and assigning the Green Key certificate to compliant hotels. Mr Adrian Mallia, Managing Director at Adi Associates, described the opportunity as “a challenging one, yet one we are prepared for. Having audited hotels under the national eco-certification scheme for over 15 years and being an ISO14001 certified company with qualified environmental auditors, Adi Associates has the relevant experience and expertise to work with Green Key to ensure a transparent and veracious certification process for as many Maltese establishments as possible. “

More information on Green Key can be obtained from the Green Key website: https://www.greenkey.global/.  Information on the Green Key certification programme in Malta can be obtained from the Green Key Malta website: Green Key Malta, or by contacting Nature Trust Malta - FEE:  info@naturetrustmalta.org  

Argentina starts the implementation of the Green Key programme on a national level

FEE Argentina, the Argentinian member of the international Foundation for Environmental Education, has announced the commencement of the Green Key eco-certification programme for the hospitality and tourism industry, with first hotels ready to start the application process.  

Thanks to its incredible nature and rich cultural heritage, Argentina is already a renowned and widely appreciated tourist destination in South America. An opportunity to encourage the sustainable transformation of the industry is an important milestone for FEE Argentina.  

The Green Key programme will help to raise awareness of responsible and conscious tourism and hospitality among both business operators and visitors, so future generations can also enjoy the beauty of the country. Respectful use of natural resources will be promoted, as well as the appreciation for local products and reduction of waste, water usage, and carbon footprint. The Green Key programme not only validates the sustainability standards of tourism establishments but also offers support and knowledge essential to fully comprehend and adopt good practices. Six hotels from the NH chain have already expressed their readiness to start the certification procedure.  

Green Key will be operated by FEE Argentina along with the other programmes that are already present in the country: Blue Flag for the sustainability of beaches and seaside resorts, and Eco Schools and Young Reporters for the Environment, both aimed at raising environmental awareness within the education sector. 

"We believe this is an important beginning to help the whole tourism sector with not only hotels but also restaurants, small accommodations, holiday parks, conference centers, and camping sites being more sustainable and amicable with nature" said Francesca Abeltino, Director of FEE Argentina. 

Finn Bolding Thomsen, the International Director of Green Key, said: “We are excited that FEE Argentina has decided to take this step and become a National Operator for the Green Key programme. It will certainly open the door for many new certifications in the country, thereby promoting environmental and social responsibility and sustainable business operations.”